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Great App Ratings & Reviews Aren't Enough


App store ratings and reviews are only one piece of the puzzle. Here’s what you should prioritize next.

Learn actionable ways you can incorporate closed-loop feedback into your product and marketing strategies.

Don’t get us wrong—mobile app ratings and reviews matter. We’re not here to tell you otherwise.

But they’re only one piece of the puzzle when it comes to understanding the holistic customer experience and driving long-term customer lifetime value.

We’ve created this guide so you can learn what else you need - and where ratings and reviews most often fall short.

A better way to communicate with customers:
Humanize the mobile experience

MAKE YOUR BRAND ACCESSIBLE

Use mobile as a vehicle to listen and respond to customer conversations.

PROACTIVELY ENGAGE AT SMART TIMES

Communicate intelligently with your customers at the right place, right time, and with the right people.

MAKE DATA-DRIVEN DECISIONS

Glean insights, learn, and take action based on customer feedback.