How to Create Effective Mobile Surveys

(without a market research background)

The best decisions are informed by an abundance of data from a representative cross-section of your customer base, and mobile surveys are often the best way to get it. But here’s the catch: Surveys need to be shown at the right place and time within the app, to the right consumer segment. Through mobile apps specifically, short surveys with specific asks (like feedback on a new feature) are the most effective and efficient.

While we might all know this, actually writing and deploying mobile surveys is a different beast altogether. Many product and mobile marketing teams simply don’t have a technical or formal background in market research. Given this, much of what people learn is learned through self-education.

So how does one deploy killer, effective surveys that garner high response rates and actually useful feedback? We’ve got you covered.