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The New App Marketing Metrics

New App Metrics for a New App Ecosystem

To better guide your mobile marketing decision-making, we’ve identified six alternative metrics that speak to the current state of the mobile app industry. The guide will help you build a reporting dashboard capable of measuring whatever is thrown your way.

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Inside, you'll find:

MAKE YOUR BRAND ACCESSIBLE

Use mobile as a vehicle to listen and respond to customer conversations.

PROACTIVELY ENGAGE AT SMART TIMES

Communicate intelligently with your customers at the right place, right time, and with the right people.

MAKE DATA-DRIVEN DECISIONS

Glean insights, learn, and take action based on customer feedback.

  • 6 new metrics worth adopting, and 6 old metrics worth ditching
  • Measurement tips to avoid missed opportunities and sacrificed ROI
  • New calculations to help you measure success
  • Methods for tracking your progress
  • And so much more!