Apptentive Guidebook

The Ultimate Guide to Customer Experience

Learn how to transform your business by prioritizing customer experience.

This comprehensive guide to customer experience will arm you with the knowledge and tools you need to transform your business. Learn how prioritizing customer experience helps you understand your customer better, measure sentiment throughout time, identify causes of behavior shifts, and improve the journey experience from end-to-end.

In this guide, you’ll learn:

  • What customer experience is and why it matters
  • What the new CX model looks like compared to the traditional CX model
  • How brand touchpoints, journey experience, and engagement channels all contribute to CX
  • Why customer experience is important and should be a priority for your company
  • How CX directly impacts different areas of your business
  • The ways in which everyone in your company influences CX
  • Actionable tips on how to improve customer experience
  • What tools to employ to improve CX

A better way to communicate with customers:
Humanize the mobile experience

MAKE YOUR BRAND ACCESSIBLE

Use mobile as a vehicle to listen and respond to customer conversations.

PROACTIVELY ENGAGE AT SMART TIMES

Communicate intelligently with your customers at the right place, right time, and with the right people.

MAKE DATA-DRIVEN DECISIONS

Glean insights, learn, and take action based on customer feedback.