Apptentive Guidebook

Mobile App Ratings and Reviews: Where to Start and How to Win

How to improve your app’s ratings and reviews—and drive the rest of your mobile business goals forward.

The contents of this guide outline how ratings and reviews not only impact, but drive your success rates for the above business goals. We also cover a quick way to improve your ratings and reviews now, and show you how to create and enact a long-term strategy to keep them there. Inside, you’ll learn:

  • Why ratings and reviews matter
  • How the app stores have changed
  • Why your app doesn’t have five stars
  • How ratings reflect your customer relationships
  • How to improve your app now
  • Tips to prepare for long-term ratings and reviews success

A better way to communicate with customers:
Humanize the mobile experience

MAKE YOUR BRAND ACCESSIBLE

Use mobile as a vehicle to listen and respond to customer conversations.

PROACTIVELY ENGAGE AT SMART TIMES

Communicate intelligently with your customers at the right place, right time, and with the right people.

MAKE DATA-DRIVEN DECISIONS

Glean insights, learn, and take action based on customer feedback.