Apptentive Guidebook

12 Product Management Myths

Bust through the common misconceptions about product management, by learning how to:

  • Make realistic business-driven decisions while also working within technical constraints
  • Adopt a customer-centric approach to product management
  • Navigate product requests from sales
  • Preserve your differentiators while innovating enough to keep up with the competition
  • And more!

Download the Guide

Collecting and making sense of customer feedback isn’t a walk in the park for product managers and marketers. The collection process is a big analytics challenge across various channels, and it can take months to set up a first version of a feedback collection and implementation process—and years to get it right, especially as the size of your customer base grows.

Conversely, many customers feel that providing feedback is simply too time consuming, too annoying, and too much of a hassle. It’s much easier for them to simply uninstall an app or search for a competitor, and move on to the next alternative. Customers don't feel heart or listened to, which results in heartache and frustration.

But it doesn’t have to be this hard. There are easier ways to gather customer feedback and turn it into your brand’s biggest strength, unique only to your business. This guide outlines the possibilities.


Use mobile as a vehicle to listen and respond to customer conversations.


Communicate intelligently with your customers at the right place, right time, and with the right people.


Glean insights, learn, and take action based on customer feedback.

The path to success in product management is not a straight line. PMs have diverse backgrounds, ambiguous responsibilities, and varied definitions of what their role includes.

Due to its murkiness, there are a few common myths that plague product management across industries and company size. This guide dispels 12 pervasive myths of product management, instead offering data to support truths and guidance around how to better understand the profession. We also reveal the most dangerous mistake companies can make when it comes to product management.