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6 Lessons from Digital Transformation Experts

How top product and marketing leaders approach digital transformation by understanding customer emotion, investing in mobile, staying agile, and more.

As a business concept, digital transformation has been around for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars—and mobile took center stage.

To explore what’s changed and what’s next for the future of digital transformation, with an emphasis on the mobile channel, we talked with some of the best minds in digital product and marketing to discuss what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success.

Our experts include:

  • Liz Jensen, Senior Product Manager, Visa
  • Josh Fischer, Product Manager, Spotify
  • Lauren Chan Lee, Product Management Leader, formerly Care.com
  • Igal Stolpner, VP Growth, Investing.com

A better way to communicate with customers:
Humanize the mobile experience

MAKE YOUR BRAND ACCESSIBLE

Use mobile as a vehicle to listen and respond to customer conversations.

PROACTIVELY ENGAGE AT SMART TIMES

Communicate intelligently with your customers at the right place, right time, and with the right people.

MAKE DATA-DRIVEN DECISIONS

Glean insights, learn, and take action based on customer feedback.