As a business concept, digital transformation has been around for the better part of a decade. But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars—and mobile took center stage.
To explore what’s changed and what’s next for the future of digital transformation, with an emphasis on the mobile channel, we talked with some of the best minds in digital product and marketing to discuss what’s top-of-mind, how to overcome obstacles, where the marketplace is going, and tips for success.
Our experts include:
- Liz Jensen, Senior Product Manager, Visa
- Josh Fischer, Product Manager, Spotify
- Lauren Chan Lee, Product Management Leader, formerly Care.com
- Igal Stolpner, VP Growth, Investing.com