Apptentive Guide

Feedback & Loyalty on the Mobile Frontier

Customer Feedback is Key to Success

To understand how customers and companies perceive feedback and the effects mobile has had on collecting feedback, Apptentive and SurveyMonkey conducted two surveys of more than 1,000 U.S. consumers and professionals ages 18 and older.

The report highlights demographic data, key decision makers, success metrics, average level of technical skill, average salaries, and more. 

CUSTOMER FEEDBACK IS KEY TO SUCCESS

To understand how customers and companies perceive feedback and the effects mobile has had on collecting feedback, Apptentive and SurveyMonkey conducted two surveys of more than 1,000 U.S. consumers and professionals ages 18 and older. The report highlights demographic data, key decision makers, success metrics, average level of technical skill, average salaries, and more.

INSIDE, YOU'LL FIND:

  • What today's consumers expect from companies
  • How customer feedback impacts loyalty
  • Four actionable tips to increase the volume of your customer feedback
  • And so much more!

A better way to communicate with customers:
Humanize the mobile experience

MAKE YOUR BRAND ACCESSIBLE

Use mobile as a vehicle to listen and respond to customer conversations.

PROACTIVELY ENGAGE AT SMART TIMES

Communicate intelligently with your customers at the right place, right time, and with the right people.

MAKE DATA-DRIVEN DECISIONS

Glean insights, learn, and take action based on customer feedback.