Apptentive Guide

The 7-Step Customer Centricity Checklist

In this guide, you'll learn seven steps to creating a customer-centric strategy, including:

  • Proactive listening
  • Collecting feedback in context
  • Sentiment measurement over time
  • Mapping feedback to customer profiles
  • And more!

Brands leading the way across all industries have one thing in common: they put their customers at the center of their business.

Through a customer-centric approach, companies can prioritize their product roadmap based on direct customer feedback and sentiment rather than simulating real-life experiences, or worse, guessing how their customers feel. The level of care shown through customer centricity allows internal teams to think clearly, prioritize data over intuition, and rally behind one single point: the customer.

A better way to communicate with customers:
Humanize the mobile experience

MAKE YOUR BRAND ACCESSIBLE

Use mobile as a vehicle to listen and respond to customer conversations.

PROACTIVELY ENGAGE AT SMART TIMES

Communicate intelligently with your customers at the right place, right time, and with the right people.

MAKE DATA-DRIVEN DECISIONS

Glean insights, learn, and take action based on customer feedback.