The State of Mobile in 16 Stats


The CMO Cheat Sheet

This cheat sheet-style guide includes 16 shocking stats on the mobile industry’s past, present, and future.

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A better way to communicate with customers:
Humanize the mobile experience

MAKE YOUR BRAND ACCESSIBLE

Use mobile as a vehicle to listen and respond to customer conversations.

PROACTIVELY ENGAGE AT SMART TIMES

Communicate intelligently with your customers at the right place, right time, and with the right people.

MAKE DATA-DRIVEN DECISIONS

Glean insights, learn, and take action based on customer feedback.

Find out how your marketing strategy stacks up and compare your team's current mobile strategy with industry leaders. And—bonus!—we share actionable tips on measuring the ROI of mobile you can implement immediately.


INSIDE, YOU'LL FIND:


  • The real impact of mobile on in-app purchases and in-store sales
  • Why mobile is a portal to your customers, whether you brand is there or not
  • A demographic breakdown of customers engaging with brands through mobile
  • Mobile’s role in closing the customer experience gap
  • How to tie mobile efforts to your company KPIs