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The Advanced Guide to Mobile Order & Pay

Mobile order & pay is expected to be a $38B industry by 2020 and 76% of consumers report that it influences where they get take-out or delivery.

To help brands launch a premium mobile order & pay experience, we partnered with Nikisha Reyes-Grange, Principal Strategist at akaNRG and former Head of Mobile Marketing at Starbucks, to write The Advanced Guide to Mobile Order & Pay.

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A better way to communicate with customers:
Humanize the mobile experience

MAKE YOUR BRAND ACCESSIBLE

Use mobile as a vehicle to listen and respond to customer conversations.

PROACTIVELY ENGAGE AT SMART TIMES

Communicate intelligently with your customers at the right place, right time, and with the right people.

MAKE DATA-DRIVEN DECISIONS

Glean insights, learn, and take action based on customer feedback.

INSIDE, YOU'LL FIND:

How to determine if your brand needs an app
How to make the business case for mobile order & pay
Product roadmap and requirements of top apps
Best practices for mobile order & pay
How to set KPI's and measure success