Apptentive Guidebook

Advanced Guide to Mobile Product Management

Use this guide to understand what your peers are focused on, how to level up your skills, and get ahead in mobile.

Level-up your skill set

The Advanced Guide to Mobile Product Management was created for senior product managers. Understand what your peers are focused on, how to level up your skills, and get ahead in mobile.


A better way to communicate with customers:
Humanize the mobile experience

MAKE YOUR BRAND ACCESSIBLE

Use mobile as a vehicle to listen and respond to customer conversations.

PROACTIVELY ENGAGE AT SMART TIMES

Communicate intelligently with your customers at the right place, right time, and with the right people.

MAKE DATA-DRIVEN DECISIONS

Glean insights, learn, and take action based on customer feedback.