About the guide
Competing in the sea of 1.5 million mobile apps in the app ecosystem can seem incredibly daunting. So how do you make your app stand out, without costly acquistion campaigns?
App Store Optimization, or ASO, is the continuous process of improving an app’s rank and discoverability in an app store. ASO is responsible for driving 68% of all new app discoveries, and helps drive revenue and conversion by encouraging downloads, updates, and in-app purchases.
Whether you’re vying for market share or aiming for the top 100 charts, securing downloads and revenue ultimately comes down to ASO. Our Digital Marketer’s Guide to App Store Optimization will teach you exactly what you need to stack the odds in your favor.
- How to leverage ASO as a catalyst for app store discovery
- How you can use ASO to drive conversion
- The anatomy of a top 100 app
- How to track your app store rank