5 Customer Feedback Strategies for Finance Apps

Industry benchmarks, best practices, and hot tips for mobile teams working in Finance.


Download the Guide Now

Banking, fintech, and insurance companies are uniquely positioned to build relationships with mobile consumers—but few tap into their app’s full potential, leaving missed connection opportunities on the table. If you’re in finance, it’s time to reevaluate how you use your app for feedback collection and relationship building.

Join Veronica Rosenberg, Manager of Apptentive’s Customer Success team, and Marta Mueller, Apptentive Customer Success Manager, for a discussion on strategies the world’s most successful finance apps use to gather and act on customer feedback. By attending, you’ll learn:

  • How 2020 impacted mobile finance behavior
  • Why capturing and acting on customer feedback is key to growth
  • 5 tactics best-in-class finance apps use to gather and act on customer feedback

Veronica and Marta will also share findings from Apptentive’s annual mobile app engagement benchmark report, which is created for companies seeking to understand how their customer feedback and engagement metrics stack up against their marketplace. The 2021 report includes data from 862 iOS and Android apps with 5,000+ active users, with a focus on the finance app category.

Meet the Presenters



Customer Success Manager



Manager, Customer Success


Glean insights, learn, and take action based on customer feedback.

To understand mobile’s impact on the product management industry, we surveyed over 200 mobile PMs and packaged our learnings in our new report. This guide was created to help mobile product managers understand how their jobs and mobile products stack up against their peers, along with tips for improving technical skills, measuring success, facing challenges, and how to get ahead.

The report highlights demographic data, key decision makers, success metrics, average level of technical skill, average salaries, and more.