Apptentive Guidebook

Media Apps: 2020 Engagement Benchmarks

Have a mobile app in the Media category? Compare its performance to over 800 other apps and one million consumers with our 2020 benchmarks.

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Collecting and making sense of customer feedback isn’t a walk in the park for product managers and marketers. The collection process is a big analytics challenge across various channels, and it can take months to set up a first version of a feedback collection and implementation process—and years to get it right, especially as the size of your customer base grows.

Conversely, many customers feel that providing feedback is simply too time consuming, too annoying, and too much of a hassle. It’s much easier for them to simply uninstall an app or search for a competitor, and move on to the next alternative. Customers don't feel heart or listened to, which results in heartache and frustration.

But it doesn’t have to be this hard. There are easier ways to gather customer feedback and turn it into your brand’s biggest strength, unique only to your business. This guide outlines the possibilities.


Use mobile as a vehicle to listen and respond to customer conversations.


Communicate intelligently with your customers at the right place, right time, and with the right people.


Glean insights, learn, and take action based on customer feedback.

Apptentive’s annual mobile app engagement benchmark report serves as a baseline to help app publishers understand their app’s engagement strengths and areas for improvement. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market.

This report highlights engagement benchmarks for apps in the Media category, including:

  • Top phrases across app store reviews, with sentiment distribution
  • App store ratings and reviews data
  • Expressed customer sentiment, explaining shifts in emotion over time
  • Consumer retention metrics, with quarter-by-quarter drop off
  • Surveys, messages, and consumer response rates