Apptentive Guidebook

2019 Mobile Benchmarks, by App Category

How Apps in Each Category Compare and Compete

Understanding how competition fares is part of a winning mobile strategy. This report shares an industry-specific view of 2019 mobile app benchmarks by looking at how each app category compares and competes with the others.

This report looks at how engagement metrics impact an app’s discoverability, loyalty, and retention rates by drilling down into app store category specifics. In the first half of the report, we look at how apps in each category stack up to the others. The second half of the report goes deep into data focused on individual app categories, along with tips on how app publishers can improve based on their industry.

From this report, you'll learn:

  • Industry "score cards" showing engagement data for the average app in top app store categories
  • Category-specific tips to improve mobile customer engagement, retention, and feedback
  • How ratings and reviews impact each vertical, and how the stack up to each other
  • Average response rates to in-app surveys and messages by app category
  • Average interaction and response rates by app category
  • And much more!

Data included is from over 800 unique Android and iOS apps in the Food and Drink, Travel, Finance, Shopping (Retail), Media, and Lifestyle categories, from January 2018 to December 2018.

A better way to communicate with customers:
Humanize the mobile experience


Use mobile as a vehicle to listen and respond to customer conversations.


Communicate intelligently with your customers at the right place, right time, and with the right people.


Glean insights, learn, and take action based on customer feedback.