APPTENTIVE GUIDEBOOK


The Complete Guide to Customer Lifecycle Management

The mobile customer lifecycle has many of the same characteristics as traditional customer lifecycles, with one big difference: the engagement points for customer-centric outreach. This guide goes deep into different aspects of the mobile customer lifecycle to help you reshape your goals and adjust your strategy to put customers at the center.

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A better way to communicate with customers:
Humanize the mobile experience

Average percentage of app customers who companies interact with, and the percentage of those customers who respond to the interactions sent.


Average volume and distribution of app store ratings and reviews.


Average volume and distribution of app store ratings and reviews. Average response rate to in-app surveys, and the average Net Promoter Score (NPS) score per NPS survey.


You can use this 82-page guide to:

  • Improve your mobile customer journey
  • Understand how different channels influence customer segments
  • Track lifetime customer value, drive engagement, & monetization
  • Improve app ratings & reviews, while identifying fans & detractors
  • Build a better product based on customer feedback & learn where to allocate your resources
  • And so much more!