Apptentive Guide

The State of Mobile App Engagement: 2016 Benchmark Report

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About the guide

Data included in the report serves as a benchmark for companies seeking to understand how their apps’ engagement stacks up against their competition, along the entire mobile landscape.

INSIDE, YOU'LL FIND:

Average in-app survey response rate
Average volume of app store ratings and reviews
The distribution of star-ratings in the app stores
The total number of in-app messages sent and received by consumers
Average app interaction and engagement rates
And so much more!

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A better way to communicate with customers:
Humanize the mobile experience

MAKE YOUR BRAND ACCESSIBLE

Use mobile as a vehicle to listen and respond to customer conversations.

PROACTIVELY ENGAGE AT SMART TIMES

Communicate intelligently with your customers at the right place, right time, and with the right people.

MAKE DATA-DRIVEN DECISIONS

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